# Case Study

## To engage primary and secondary schools in Cheshire (Y6-Y8) with an educational campaign focussed on street safety and staying safe online.

## “The collaboration has probably been the biggest bonus because that class really struggled with group work. But then the advert that they made was amazing.”

Lisa (teacher)

**Client**  
Cheshire Constabulary/Cheshire Crimebeat  
**When**  
Spring term 2018  
**Core Topics**  
- Knife crime

**Brief**  
To engage primary and secondary schools in Cheshire (Y6-Y8) with an educational campaign focussed on street safety and staying safe online.

# Our solution  
- To involve young people in a fun, interactive media project that encourages them to explore online and street safety and demonstrate their understanding by writing and performing their own radio adverts.
- Prepare and publish a website with full brief, lesson plan and resources for teachers
- To encourage schools to participate using phone, email, post and social media
- To host a final bringing the best schools together, sharing best work on YouTube for greater reach

# They said  
#### “This project has really helped ‘bring to life’ some important topics taught in PSHCE.”  
**Sarah Maile, PSHCE/Citizenship co Ordinator, Sandbach High School, Sandbach**

#### “We want youth voice to have a positive impact on our community.”  
**Jack, Pupil, Ormiston Chadwick Academy, Runcorn**

#### “The collaboration has probably been the biggest bonus because that class really struggled with group work. But then the advert that they made was amazing.”  
**Lisa Johnson, IT Teacher, The Arches Primary School, Blacon**

#### “Thank you for such a calm approach, excellent organisation and a good measure of hard work. I’m really pleased with how it all went.”  
**PC Amy Fletcher, Safer Schools Officer, Cheshire Constabulary**

# Finalists’ playlist  
[Watch videos on YouTube](https://www.youtube.com/playlist?list=PLXq5Of0a3zh5bYnOV-A-6xTc9WL-JFjd9)

**99**  
Schools engaged  
  
**19,524**  
YouTube views  
  
**Winner**  
National Crimebeat Award 2017

Amount of awareness raised