Case Study
To promote awareness of Clean Air Day and the actions young people could take to improve their own environment, influence others and reduce their exposure to air pollution.
“To have the clean air message delivered in so many creative ways by some fantastic radio and video ads made by our young people is very impressive.”
Andy Burnham, Mayor of Greater Manchester
Client
Transport for Greater Manchester
When
Summer term 2018
Core Topics
- Air pollution
Brief
To promote awareness of Clean Air Day and the actions young people could take to improve their own environment, influence others and reduce their exposure to air pollution.
Our solution
- To deliver 20 interactive media workshops in primary and high schools across Manchester
- To stage an online poll through which schools would promote their own competition entry
- To share the best entries on YouTube for greater reach
- To host a final at Media City bringing the best schools together
They said
“To have the clean air message delivered in so many creative ways by some fantastic radio and video ads made by our young people is very impressive.”
Andy Burnham, Mayor of Greater Manchester
“The day was both informative and engaging and the children were talking about it all day.”
Cheryl Potts, Drama Teacher, Smithills School, Bolton
“It’s been a great experience for the students, who really enjoyed the workshop run by Collaborate Digital.”
Nik Jackson, Media Teacher, Saddleworth School, Uppermill
“I’ve personally enjoyed working with you again on this campaign. You have gone to all lengths possible to make this work which is a testament to your dedication and professionalism. Thank you for all your hard work!”
Sarah Cowap, Operational Sales Leader, Jacobs
Finalists’ playlists
Watch high schools videos on YouTube
Watch primary schools videos on YouTube
22
Workshops
delivered
645
Children
engaged
16,523
Video votes
cast
Amount of awareness raised